Alin Iacob is the Chairman of Association of Romanian Financial Services Users (AURSF), which was established in 2013. Since 2014, AURSF is a member of Better Finance, the European Federation of Shareholders and Financial Services Users. Starting with April 2016, Alin is a Board Member of Better Finance.
He was also appointed in April 2016 as a Board Member (representing consumers and financial services users) of SAL-Fin, which is an ADR body established by the Romanian Financial Supervisory Authority (ASF) focused on disputes on insurance, capital markets and private pensions. Now, he was appointed for his second consecutive mandate in the Board.
He also served, between 2018 and 2020, as a member of EIOPA’s Insurance and Reinsurance Stakeholder Group (IRSG)
Alin was, between 2012 and 2020, a member of the European Commission’s Payment Systems Market Expert Group (PSMEG), an expert group which helps the Commission on payment issues.
Between 2013 and 2018, Alin was a member of the EBA Banking Stakeholder Group, representing the interests of financial services users – in the second mandate serving as the Vice Chairperson of the BSG.
Between 2011-2016, Alin was a member of the Financial Services User Group (FSUG) – the European Commission’s expert group on retail financial services and consumer policy, which advises the Commission regarding the preparation of legislative acts or policy initiatives which affect the users of financial services, provides insight, opinion and advice concerning the practical implementation of such policies and proactively seeks to identify key financial services issues which affect the users.
Alin is co-founder and Managing Partner of (established in 2006), which is a Romanian complex comparison website dedicated to the users of financial services.
Alin graduated in Finance, Banking and Accounting at Bucharest University of Economic Studies (ASE) and lives in Bucharest, Romania.


The Association of Romanian Financial Services Users (AURSF) was founded in 2013, to better represent the interests of financial services users (banking users, insurance products users, capital markets services users, private pensions users, etc.).
From the beginning, AURSF was very much involved in all the important issues for financial services users, including public debates in the Parliament and in the Ministries, but also representing particular cases of consumers using financial products and services in their relationship with banks and non-banking institutions.
The Association is now one of the most active promoters of the interests of the financial services users both at national and EU level, being well known for its activity. ln the last eight years, we were strongly involved into the changes of the Romanian legislation on financial services (including transposition of EU Directives).

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