🚩Most of this investment is not aligned with the sustainability motivations and preferences of EU investors.
‼️Currently, 60-70% of them repeatedly state that they actually want to sustainably invest their money.
😮This gap between the current investment and the appetite of EU investors represents an untapped multi-trillion EUR opportunity for the European financial market.
🚀Hence, those investment managers who truly understand the sustainability motivations and preferences of their investors and manage to integrate them into their product offerings will have a significant competitive advantage compared to their peers.
🎯However, to close the unsatisfied market demand, new expertise and tools are needed to successfully integrate investors’ preferences into the development and management of new product offerings.
👉Discover here “A practitioner guide for asset managers & asset owners to assess clients’ and beneficiaries’ sustainability preferences” by 2DII in collaboration with Maastricht University ➡️